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Written by Chris Arnold on March 08, 2010 Read Article →

Niche Clients in a Small Design Boutique

Large advertising agencies and mid-sized design firms often work in niche arenas. As the owner of a small design firm, it can be frustrating to see such agencies’ dominance in markets that are otherwise off limits. I find myself wondering: What does it take to be a part of a creative niche as a design boutique?

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